How to perfectly use Facebook Ads Advertising?
How to use Facebook Advertising to Save Time and Money?
Fun Fact, Facebook is the biggest social media on Earth, and almost every person with access to the internet uses it.
Why Facebook Advertising is so powerful? simply because Facebook shares with you all of the following information.
This global company knows a lot about its users – for example:
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Age
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Gender
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Geographical location
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Qualification
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Profession
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Interests
Facebook Ads Advertising
let us take an example to better show you,
For example, if you sell Derby and Oxford-style shoes in York.
It’s common sense that the people who would need these shoes are:
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Male
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20 to 50 years old
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Educated
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Professionals
You can set all these specifications when boosting a post on Facebook.
This will show your advertisement only to relevant people.
A woman would, most probably, have nothing to do with an ad showing shoes for men.
Given the example above, we can use different specifications for different products, demographics, services, and so on.
When applying those filters you can make sure that your Ads show to the relevant audience or target.
Facebook Ads Advertising Technique
Another technique can be used is Narrow Audience strategy where you can provide even more specification to Facebook in order to narrow your target marketing,” this can saves you more money” by showing your Facebook ads only to 95% of your target audience.
How to use a Narrow Audience strategy?
1. Define your location, (using Oxford shoe example): York
2. Define Age (20-50- Yrs.)
3. Define education (select college degree)
4. Define Profession (lawyer, accountant, banker, Pilot…
2. Define Age (20-50- Yrs.)
3. Define education (select college degree)
4. Define Profession (lawyer, accountant, banker, Pilot…
Simple right?
This way you tell facebook exactly what to expect from him, and this way your ads showed to relevant customers only.
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